Website brief 4 sections Also: web applications

Small Business
Web Design

Name: Dev Moves
Address: Unit F4, Southgate Business Centre, 32 Gillygate, Pontefract, West Yorkshire, WF8 1PQ, GB
Telephone: 01977 264343

Plan your website Choose the right build

Technology used for this work

The final stack follows the job. These are the proven tools we use most often.

HTML5
CSS
JavaScript
PHP
WordPress
Bootstrap

What we mean by web design

A web designer plans how a website looks, reads and works. The finished site should appear on Google and turn visitors into customers. We are developers, so the site is built to do a job and handed over on a system you can run yourself. A website tells people who you are. When it must do a job as well, that is bespoke web development.

A site you can edit, weighed against one that just works

Most small business sites fail in the same two ways. Neither is about how it looked on day one.

General to this kind of project rather than to any one product. No prices, because none are ours to publish.
What to weigh	What a good build gives you	What it still needs from you
Editing it	You change wording and add pages without paying anyone.	Somebody has to actually do it. Sites go stale because nobody owns them.
How it looks	It is built for your business rather than picked from a gallery.	That takes decisions from you at the start, not just approval at the end.
Being found	The structure, speed and headings are built to be read by search engines.	A good structure is not content. Something still has to be worth finding.
On a phone	It is designed for a phone first, because that is where most visits are.	Small screens force real choices about what actually matters on the page.
Keeping it safe	Fewer moving parts means fewer things to go wrong.	Updates and backups still need doing, by you or by somebody you pay.
What you own	The site and its content are yours to take elsewhere.	Taking it elsewhere is still a job. Ownership is not the same as portability.

How developer-led web design differs

Templates can be a sound choice. The difference appears when the site must change, recover or compete in search.

When you outgrow the template

A larger theme or a set of add-ons may cover the next need. At some point the theme sets the limit.

Custom code can change with the site. We can replace one part without throwing away every page.

Who owns the code

The theme stays under its seller's licence. Access and export rights depend on the package.

New code belongs to you. Zeus-based sites use our CMS under licence and keep your frontend in a separate package.

When a plugin breaks

The fix may depend on the plugin author or need another plugin beside it.

We trace the fault in the code, remove the cause and keep the site easy to update.

Whether the site is built to be found

A template can include good SEO settings. It cannot decide what each page should answer.

Search intent shapes the page plan, headings, links and code before the design is finished.

A template is still the right answer when the needs and budget are simple. We will say so before custom work starts.

Designer and business owner arranging printed page layouts and image choices — Make the choices visible
Page order, type and images are settled as one system before the design spreads.

Which build is right for you

Start with what the site must do. The platform follows that choice, not the other way round.

We also check keyboard use, zoom, forms and small screens. Use our website accessibility checklist to see the main tests.

Once a site is live it needs looking after, which is website support and maintenance. If you are local to us, we also cover web design in Wakefield and the surrounding district from our office in Pontefract.

What every site gets, and what it costs

The platform may change. These five parts do not.

01
A build that works on a phone, and for everyone

Pages work from the smallest screen upwards, with clear controls and readable text. We also check the things people miss. The site has to work with a keyboard alone. Text has to survive being zoomed. Colours need enough contrast to read. Our website accessibility checklist sets out those tests.
02
Fast pages with a sound base for Google

Search engines can reach the pages, read the structure and follow useful internal links. Images, code and third-party tools are kept under control from the start, because speed is build work rather than something added afterwards.
03
A CMS you can run, and a complete handover

Your team changes normal content without waiting for a developer, and without needing to learn WordPress or write any code. The custom code, content and access details move to you when the work is done.

Why page speed is a build decision

A slow page can lose visitors before they read a word.

Speed is set by how the site is built. A plugin cannot fix a slow build afterwards. Oversized images, too many plugins and scripts the page does not need are common causes.

Fast pages give visitors less reason to leave. They can also support search rankings. Speed is one signal among many, so no web designer should promise a position from it alone.

What drives the cost

Affordable web design starts with a firm scope. A page count alone does not show the design, content or connection work. The first stage is discovery. We agree who the site is for, what it must do and what each page needs to say.

03.1

How many pages

Each page needs a clear job, content and a place in the site.
03.2

A new design or a refresh

A fresh design starts from the brand. A refresh can keep sound parts.
03.3

How much content needs work

Writing new copy takes different work from moving approved pages across.
03.4

What the site connects to

Links to forms, booking tools and other systems must be tested.

Written into the scope

The page plan
The design route
Who supplies each piece of content
Every system connection

Hosting, domains and who writes the words

Three practical questions come up on every project, and it is better to answer them before the work starts than halfway through.

The domain stays yours. If you already own it, it stays in your name and we ask for access rather than transfer. If you do not, we would rather you registered it yourself so the renewal notice arrives at your inbox, not ours.

Hosting can be ours or yours. We can host the site or set it up on hosting you already pay for. Either way it is your site and moving it later needs no permission from us.

Words and pictures are usually yours. Nobody knows your business the way you do, so the copy normally comes from you and we shape it into pages. We will say so at the scoping stage rather than letting a half-finished site wait on text nobody agreed to write. The same goes for photographs.

Common questions

How much does a website cost?

The cost depends on the page count, design work, content and systems it must connect to. Moving an old site can also add work. We begin with a written scope. It sets out the pages, features, content, access and handover. We then price that agreed work. This is more useful than a figure based only on page count. It also makes later choices clear before any design or code starts for everyone involved.

Do you use templates?

We build custom websites. A good template is still the right answer for some budgets and simple sites. We will say so when custom work would add cost without enough value. We look at the pages, content, updates and features the site needs. We also check how much control you need later. The aim is the right website, not the largest build. If a template fits the written scope, we explain what it can and cannot change.

Will I be able to update it myself?

Yes. We use a content management system for the pages you need to change. You can edit text, add images and publish new pages without touching code. We set up access around the people who will use it. The handover covers the parts your team will use. We also explain which changes need a developer. This gives you control over daily updates without asking you to manage the code behind the site.

Do you do the writing and the images?

Yes, when the scope includes them. We can write or edit page copy and help plan the images. You can also supply finished content. The scope states who provides each part, so missing copy does not hold up the build. We agree the page list before writing starts. We then match each piece of copy and each image to a page. This keeps the content useful and makes clear what we still need from you.

Who owns the website when it is done?

You own the content, data and project-specific frontend. If we create a new codebase, you own that code and its documentation. If the site uses our Zeus Laravel CMS, Dev Moves owns Zeus and licenses it to you. Fonts, images and third-party tools keep their own licence terms. We list those terms in the scope and handover. You also receive the access details needed to run the site or move it later.

Every question we get asked, in one place

Next step

Start with what the website must do

Tell us who needs the site and what they should do next. We will point you to the right build before we price it.

Start a project 01977 264343

Pontefract, West Yorkshire
Building for businesses across the UK
Reply within 1 working day